Zeina Ghossoub El-Aswad (PhD, PCC, CWC)

Executive Coach, Wellness Coach
"Aspire without limits. Live with passion. Pursue with heart. Never settle, but be content." ~ Naim El-Aswad
Antelias – Main Road – Hage Center - 8th Floor
04 413280 / 03 998313
Dr. Zeina Ghossoub El-Aswad is a wellness and executive coach. She is also a clinical dietitian and the founder and director of VieSaine, a wellness and healthcare center in Beirut, Lebanon. In French, Vie Saine means "healthy life”. It’s a health center like none other, developed in March of 2000 and since then it has continually grown and diversified to offer the most incredible services possible by virtue of dietitians, physicians, physical therapists, wellness coaches, body remodeling techniques, and physical trainers to promote and apply the concepts of her approach that relies on the same discipline and principals she uses in her daily life: Promoting Wellness through the Mind, Body and Soul.

The basic philosophy is, "Together we can make a difference” No other center stresses this point as Zeina’s does. She believes that the approach to any problem, medical condition, or issue is a team effort. It’s a combination of your input, her experience and that of her team. It takes your effort and her guidance to help you to achieve your goals and objectives.

She travels between the USA and Lebanon for her work, her studies and her family. She pioneered clinical dietetics in Lebanon in 1993. Since then, she has worked on furthering her knowledge, her career and her family. She is pioneering wellness coaching in Lebanon and the Middle East.

 Zeina also practices wellness coaching in the United States, where she is based in Houston Texas. Zeina is a professional certified coach and has been coaching for over 10 years. She is co- owner and chief wellness executive of Coaching and consulting firm in USA, Vital signs and Vitals skills. She has also recently started working in Nutritional Genomics as the leader dietitian/wellness executive/co-owner in DNA PLUS Me company Beirut, Lebanon.

Zeina is one of the highest credentialed coach in Lebanon and the Middle East. She has created a unique concept in wellness and health that targets individuals, families, corporations and businesses alike. She is very well known throughout the region and is frequently sought after for topics ranging from wellness to executive coaching. Zeina is a credentialed and certified professional coach, group coach, executive coach, wellness coach and employs different techniques ranging from emotional intelligence to other coaching principles. She has taught and lectured about coaching in the Middle East and the USA with the College of Executive Coaching.

Zeina has a strong practice in clinical dietetics and she has frequently taught courses in clinical nutrition, counseling and clinical dietetics across her career in several universities and colleges. Zeina has authored several best-selling books. She has lectured about coaching and wellness and dietetics throughout the region. She has weekly television shows, radio shows and is an editor and contributor to several local and international magazines.

Zeina received her BSc. And MSc. in Nutrition and Dietetics from the American University of Beirut. She finished her PhD in counseling and Human Behavior at Capella University. She is also in the practical stage of completing her Master Certified Coaching degree.

Her current work is focused on maximizing human potential on an individual and group level, in different settings (family, work, partnerships). She is heavily involved in education of school and college students and has authored and created nutrition curricula for schools and universities. She has developed a nutrition manual for children nutrition to be taught in the Lebanese schools and it has been approved by the Lebanese Ministry of Education. She is the founder and creator of a Non-Profit Organization (Ghalletna) that support a cause: feeding and clothing several families and individuals on a yearly basis.

Dr. Ghossoub Al Aswad was elected as President of the Lebanese Coach Association (LCA) in March 2017.

Co –authored international books:
  • Ready, Aim, Excel (Amazon Best Seller)
  • Ready, Aim, Captivate (Amazon Best Seller)
  • Road Map to Success
  • What Happy Working Mothers should Know (translated to Arabic). New York Times number one Best Seller
  • Academic coaching books: 3 coauthored

Contact Zeina:
Lebanon - Antelias - Main Road
Hage Center - 8th Floor
Phone: 00961-4-413280
Mobile: 00961-3-998313
Fax: 00961-4-413280

Spring, Texas, USA